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Marketing plans should focus on five goals:
 1. To give patients exactly what they want (customer orientation)
2. To be highly differentiated so the practice stands out from competitors (emphasize strengths)
3. To deliver marketing messages with high-impact so targeted patients will notice (ads and promotion)
4. To offer services at times and places the patient can use them (distribution of services)
5. To provide support so patients are comfortable using the services (customer service)
HOW DOES YOUR PLAN STACK UP?
DoctorsManagement can customize a plan for you, which will include the following:
- Practice Objectives
- Marketing Analysis
- Marketing Tactics
- Action Plan and Schedule
- Budget
- Results/Tracking
We will also help you implement the plan. DoctorsManagement’s marketing department will be with you every step of the way to make sure the plan is being used properly. Then after six months, we will evaluate the results and make adjustments as needed.
Contact Debbe Childress Garrett at dchildress@drsmgmt.com or 1-800-635-4040 for more information and get started on your own marketing plan today!
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