Let’s talk marketing…
There is no single way to gain hundreds of new patients. There are, however, hundreds of ways to gain one new patient. That means your marketing efforts should be diversified.
What does it mean to diversify your marketing efforts?
Communicating your practice’s unique value proposition – which is the offer that describes the quantifiable benefit(s) that your patients will receive – helps to “brand” your practice. This means that you are communicating in plain terms why a patient would choose to visit your practice instead of a competitor. You can communicate your message through traditional advertising as well as new electronic methods available today.
You have probably used traditional media such as radio, print or maybe even television. But, remember, you can also build your practice from the inside. We call this “internal marketing” and it means that every member practice staff knows how to communicate the value of all the service your practice provides, and they do this throughout the course of the day as the opportunity presents itself. Additionally, it means that each team member in your practice is delivering service with the utmost C.A.R.E. (see more about our C.A.R.E. Performance System). When your patients receive exemplary C.A.R.E., they want to share their experience with family and friends. What an easy and inexpensive way to advertise — an endorsement from your current patients!
Watch the video…
Successful strategies to diversity your marketing presented by Dr. Seth Ledermen
Click here for more information about marketing services from DoctorsManagement.
If you have questions about this topic or any other issues around the business of medicine, contact us via email or call us at 800-635-4040.