Pay-per-click advertising is an effective way to help your business appear high in the search engine results pages of websites like Google. You can bid on search terms that are relevant to your business in a specific geographic area (i.e. 15 miles around your office address), based on a schedule with a budget that makes sense for you.
For example, if you are an ophthalmologist you may want to bid on terms such as “eye doctor near me” or “ophthalmologist that takes blue cross”, etc. When a use enters search terms like these, your ads could appear. When the person clicks on your ad this is when you are charged for the click, hence the term “pay-per-click” advertising. Since Google doesn’t require a minimum daily budget or a long-term contract, it makes it very easy for practices of any size to participate.
Ask us today about pay-per-click advertising for your practice.