Medical Practice Management – Strategies to Diversify Your Marketing Efforts
What does it mean to diversify your marketing efforts?
Communicating your medical practice’s unique value proposition – which is the offer that describes the quantifiable benefit(s) that your patients will receive – helps to “brand” your practice. This means that you are communicating in plain terms why a patient would choose to visit your practice instead of a competitor. You can communicate your message through traditional advertising as well as new electronic methods available today.