“Our Reasons are not prophets When oft our fancies are”
– William Shakespeare, The Two Noble Kinsmen
One area in which I specialize is the field of predictive analytics, so it would seem that I should be pretty good at predicting what to expect in the coming year.
The problem, however, is that predicting the future normally requires at least a modicum of accurate information about the past, and in our industry, there is so much chaos that it is difficult to rely upon the past as an indicator of the future. It was Niels Bohr, the famous Danish physicist, who was quoted as saying “prediction is very difficult, especially about the future.” Of course, that would depend on whether you are a fox or a hedgehog, but alas, I digress.
There are several interesting and important analytics topics I wanted to discuss with regard to what I see as changes that likely will occur throughout this year.
As originally published by Racmonitor.com