Roadmap to Success: Writing a Marketing Plan for Your Practice
When working with new clients, we often discover that they are spending marketing dollars without realizing a return on their investment. We also find that they are missing valuable revenue opportunities.
Where you invest your marketing budget and how you track your progress can have a significant impact on your practice profits. Having a marketing plan for your practice can help you track your progress and determine whether you are receiving a positive return on your marketing investment.
Many physicians and practice managers, however, still seem baffled by marketing. There are so many choices. “How do I know what I need? Where do I go for help?” But the question most frequently asked by physicians and staff today is “How do I get started?” The answer: it all starts with a plan. Every medical practice, large or small, startup or established, should have a written marketing plan. What makes this part even easier is that you can follow a formula to get started.
A marketing plan contains information about your practice, its services and products, objectives, strategies, budget, timeline and how you will track and evaluate its progress and success.
Click here to read the 8 Steps for Writing a Successful Marketing Plan.
Have questions or comments? Contact Brittany Childress or Lauren King via email or call us at 800-635-4040.